By: Henry Ernesto Pérez Ballén
"I learned? that the essence of strategy lies in the activities. In detail in the how not the why. "Decide to perform activities differently or perform different activities from rivals'
What caught my attention and why? that strategy is a creation "a unique and valuable position, involving a different set of activities." Arising from dilemmas that require early solution and take the right decision with the resources they have but to figure out what the right decision to remember that "the essence of strategy is deciding what will not."
The word strategy takes us to the art of war sun tzu that lies from cohesive holistic philosophy how the strategy should address
"If we were victorious but their principles if we ignore it at our peril we will definitely lose it." curiously "the 22 immutable laws of marketing viólelas your own risk! are the commandments, laws, rules and standards that can not be, nor should they break. if you break the structure does not achieve the objective. "But if you have the art of war and its principles can predict the outcome of wars or battles."
But there are three key principles that build the book emphasizes the philosophy of Sun Tzu: "Know your enemy and know yourself and in 100 battles you will never be in danger. by ignoring this principle "the competitive advantage is, at best, temporal." know the consumer, the "black", the fight is not with competition sun tzu says, "win one hundred battles is not the most of your skills, submit to your enemy without fighting is."resumes this theory w. Chan Kim - Renée Mauborgne in "blue ocean strategy," another seller bet that bases its philosophy on what Sun Tzu says "avoid what is strong attack what is weak" and wear "strategy makes it equally important that is not what it should be done. "
Though each principle is important is to think of them as strings of a strong rope, can be strong individually but when you wear them holistically is unshakable, strategic positioning strategy means running activities "different" from that of rivals, or perform similar activities in different ways. " how to join and use the strategy.
Designing the communication strategy and in this speech act is the success or failure. "If orders are not clear the fault is large." to sun tzu is the primary rule of warfare. define and communicate the particular position of the company, make choices and achieve fit between the activities. therefore the leading designs and creates the form, how, when and how to run tactics.
What most struck me is like sun tzu wear and stress the need to know when and how to move around the battlefield, which is the key to victory. "Move only when you see an advantage as there is something to win, just fight if a position is critical." The desire to grow and win this principle leaves no recoder. the planning and execution of each action, tactic allows the correct execution of the strategy. "The strategic agenda is the right place to define a unique position to make clear choices and enhance the setting."
How do I apply? establishing and defining my professional conditions, "the army winning first set the conditions for victory after battle, losing the military struggle then seeks first victory." following this principle that is repeated in porter, in the immutable laws and blue ocean strategy to raise the urgent need to have a differentiation "unique" in the product or service "a company can exceed the performance of their rivals only if it succeeds establish a difference that can be maintained”. I find that feature unique and differentiated customer value and design the strategy for communicating to the market. "Deepening a position is to make the activities of the company's most distinctive, strengthen adjustment and better communicate the strategy to be customers who value"
Porter and strategies are based on Sun Tzu's philosophy of knowing oneself therein lies the success of the strategy. "The general way a wise man can achieve greatness larger than the common man is through prior knowledge”.
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References:
What is strategy? Michel porter.
The art of war sun tzu. History chanel.
http://www.youtube.com/watch?v=5M5JbQJSEW4
http://www.youtube.com/watch?v=2sl4oHXhSK8
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